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Posted by Toni

Nobody Owes You Anything: From Gardener to Entrepreneur

The average Nicaraguan is born in a shack with a dirt floor. He earns less than $15 a week.
“E,” my gardener in Nicaragua, does much better than that. But he is still, by U.S. standards, poor. Since I am in daily contact with E when I’m there, I often think about how I can help [...]

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Posted by Toni

Which Multivariate Software Is Best?

The Conversion Rate Experts Team have launched a new website for the ultimate multivariate comparison.
If you’d like to know which multivariate testing software is best for you -
Continue reading about … Which Multivariate?

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Posted by Toni

The Gigantic Horrible Lie About Education

Having Homeschooled my own children I can relate to Perry’s opinion.
In public education there’s an idea that there are certain things everyone is supposed to know in Kindergarten. Then there’s some other things all the kids are supposed to learn in first grade and some more things in 2nd grade and so on.
Then when you [...]

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Posted by Toni

Making Our Lives Golden: The Choices We Have

Now that our last child is about to leave home, K and I are talking about getting television service. For about 20 years, we have been without it. The idea was that our children would become better readers without the distraction — and that objective was achieved. All three of our boys are voracious and [...]

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Posted by Toni

Mobile Internet Becoming A Daily Activity For Many

comScore: Mobile Internet Becoming A Daily Activity For Many
Number of people accessing news and information on their mobile device more than doubles in a year
Reston, VA. March 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people using their mobile device to access news [...]

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Posted by Toni

Global Time Spent on Social Media

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
January 22, 2010
According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending [...]

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Posted by Toni

Economics Made Simple

The Boy Scout motto in case you didn’t know is: “Be Prepared!”

There has never been a time like the one we’re living through now where being prepared will be so important.
Economics made simple
What happens when a Spike TV producer and an economics professor get together?
This entertaining – and informative – video explains the two major [...]

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Posted by Toni

2010 Internet Marketing Predictions From Your Peers

Predictions, especially technology predictions, are fraught with peril.
From…”Inventions have long since reached their limit, and I see no hope for further developments,” by Roman engineer Julius Sextus Frontinus in 10 A.D. to… “Next Christmas the iPod will be dead, finished, gone, kaput,” by British entrepreneur Sir Alan Sugar, in 2005, we humans find it notoriously [...]

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Posted by Toni

PPC Ad Writing Tip

Most people think they’ve tested 20 ads. Actually they’ve just tested 2 ads 10 times.
Most people have never explored the possibilities of what they might say in a super-effective Google ad.
In Orlando at Roundtable last week, Howie Jacobson walked us all through an ingenious small-group brainstorming process. He began by asking us to “read the [...]

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Posted by Toni

Top 10 Online Trends

The next 10 online trends
 – Patrick Stafford – smartcompany.com  
It’s never been harder to keep up with the latest web trends – with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques.
As a result, we’ve assembled a team of web experts to [...]

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