Posted by Toni
How To Choose A Market
Well, people always ask me how I went into so many markets in a row successfully.
It’s a little frustrating for me, actually, because I set out to be the “strategic market intelligence guy” … my systems, I think, are equally if not more powerful for doubling an existing business hence the name “How to Double [...]
Posted by Toni
Don’t Fall For Digital Drivel: Stick To Your Guns!
Beware the Digital Voodoo
Here I was thinking times were good in digital marketing land, but maybe they’re not so rosy. Because it appears digital agencies are going to extraordinary lengths to con marketers to part with their budgets.
Typical is the claim made by some digital types that you need specialist digital copywriting skills for the [...]
Posted by Toni
Social Media Bites Kit Kat
Nestle is set to enter the marketing textbooks on how not handle public relations in a digital age after its handling of a Greenpeace video highlighting the company’s alleged use of palm oil from deforested areas in Indonesia.
Greenpeace’s graphic YouTube video of an office worker inadvertently biting into an orang-utan finger instead of a Kit [...]
Posted by Toni
Social Media Is NOT A Fad
It’s a fundamental shift in the way we communicate.
Whether you use social media – or not. Whether you believe it’s a useful tool, a fad or a complete waste of time.
This YouTube video provides some astonishing figures.
Posted by Toni
Divided Attention
In an age of classroom multitasking, scholars probe the nature of learning and memory.
Imagine that driving across town, you’ve fallen into a reverie, meditating on lost loves or calculating your next tax payments. You’re so distracted that you rear-end the car in front of you at 10 miles an hour.
You probably think: Damn. My fault. [...]
Posted by Toni
Slashing the Slashes
Sir Tim Berners-Lee, the British computer scientist credited with creating the World Wide Web in 1989, doesn’t seem like a man who has many regrets.
But he admitted earlier this month at a symposium in Washington that his decision to include those annoying forward slashes in http addresses was made on a whim.
If he could change [...]
Posted by Toni
Embedding A YouTube Video In the Gmail Inbox
This has got more potential than anything I’ve seen in a while.
If you do any form of email marketing, this is something you’ll want to test asap because now you can embed YouTube videos that play directly in your customers’ Gmail Inboxes.
No need for your customers to click on an outbound link or take an [...]
Posted by Toni
Chinese Proverb
”The person who says it cannot be done should not interrupt the person doing it.”
– Chinese Proverb
Posted by Toni
Arnold H. Glasow
“Success isn’t a result of spontaneous combustion.
You must set yourself on fire.”
- Arnold H. Glasow
Posted by Toni
Robert Orben
“Every morning I get up and look through the Forbes list of the richest people in America.
If I’m not there, I go to work.”
– Robert Orben