Posted by Toni
Website Text Colour
“Never set your copy in reverse (white text on a black background), and never set it over a grey or coloured tint. The old school of art directors believed that these devices forced people to read the copy; we now know that they make reading physically impossible.”
Advertising legend David Ogilvy.
Posted by Toni
Michael Gerber
“The entrepreneur builds an empire; the technician builds a job.”
– Michael Gerber, Author The E-Myth
Posted by Toni
The 11 Point Adwords Checkup
In this free audio … Glenn Livingston and David Rothwell discuss The 11 Point Adwords Checkup, … including several less commonly known facts about AdWords keyword matching which can immediately boost your ROI.
Glenn also said … It’s very easy to become myopic in your own AdWords account. This is a great opportunity to go through [...]
Posted by Toni
Groucho Marx
“I find television to be very educating. Every time somebody turns on the set, I go in the other room and read a book.”
– Groucho Marx
Posted by Toni
Clayton Makepeace
“Marketers today are focusing too much on one medium at a time. Your customers are your friends. Would you confine all communication with your best friend just to email? No Way!”
~ Clayton Makepeace
Posted by Toni
Bill Gates
“I like my job because it involves learning. I like being around smart people who are trying to figure out new things. I like the fact that if people really try they can figure out how to invent things that actually have an impact.”
– Bill Gates
Posted by Toni
AdWords Power Tool
Glenn Livingston has recorded an 8 minutes video where he discusses an AdWords Power Tool that he uses everyday himself.
The video shows you how to identify your REAL ADWORDS competitors (the ones who’ve maintained successful campaigns for months at a time), and leapfrog over them by getting a virtual back-office view of their entire Adwords [...]
Posted by Toni
The Terrors of Twittering
The terrors of Twittering: growing up in the data mining minefield
Data mining is now one of the biggest minefields facing the young.
Party antics and extreme behaviour posted for fun now on Facebook and other social networking sites are set to become ghosts that haunt individuals when they try to get credit, homes or jobs as [...]
Posted by Toni
Google TV: Screening Soon?
Google TV could be coming to a screen near you with the company putting finishing touches on technology that lets software developers build applications for televisions in much the same way as they do for smartphones.
Recent reports from the Wall Street Journal and Bloomberg indicate Google could be planning to introduce Android-based television software called [...]
Posted by Toni
Michael Dalton Johnson
“You are far greater than you imagine. You are a unique entity given the power to create your own life. When you look outside yourself for self-definition, you are giving your power away.”
– Michael Dalton Johnson