Posted by Toni
Drayton Bird
A lot of bilge is talked about brand loyalty. The 100% brand loyal customer is about as rare as a vegetarian crocodile. As that wiser man Professor Andrew Ehrenberg of the South Bank Business School pointed out for years, people choose from a portfolio of brands.
The truth is that ad agencies are full of young [...]
Posted by Toni
The Times A-Changin!
Newsweek has published a graphic snap shot of our media habits and the digital revolution of the past 10 years.
From the growth of blogs, email marketing, Google searches, time spent online, downloads and book publishing.
You can see the media revolution here.
Posted by Toni
Email Addiction
Email is addictive — I suffer from this addiction too!
Yep! Here’s another email … with a tip from Jag Foo a guest contributor on John Forde’s Copywriters Roundtable.
Are You a Slave to Your Email Inbox, Facebook or Twitter?
I did last night what I’d avoided for a week:
I checked my email.
All told, 689 messages was [...]
Posted by Toni
Facebook Notches Up 500 Million Members
Facebook notches up 500 million members … that’s eight per cent of world’s population.
More than 500 million people have joined the social networking site Facebook, the company’s founder has announced.
It means almost eight per cent of the world’s population use the tool to connect with friends, family and colleagues.
The ‘important milestone’ comes only months after [...]
Posted by Toni
Sam Walton
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
~ Sam Walton
Posted by Toni
David Ogilvy
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
~ David Ogilvy