Posted by Toni
JCPenny Wears Black Hat And Gets Penalised
SMEs warned to grill SEO managers after Google penalises JCPenney for using black hat techniques.
Tuesday, 15 February 2011 10:43
Patrick Stafford
American department store giant JCPenney severed ties with its SEO company after the firm engaged in a “black hat” SEO strategy that involved paying hundreds of sites to link back to JCPenney.com, according to a new [...]