Posted by Toni
Website Text Colour
“Never set your copy in reverse (white text on a black background), and never set it over a grey or coloured tint. The old school of art directors believed that these devices forced people to read the copy; we now know that they make reading physically impossible.”
Advertising legend David Ogilvy.
Posted by Toni
Membership Site Tactics 2.0
Jason Fladlien shocked the Internet marketing world when he sold over 2,500 copies of his first “membership site” tactics in a few weeks. Now for a limited time he’s re- releasing “versio 2.0″ for just $1 dollar.
So who is Jason Fladlien – I know you want to ask — because I’ve promoted a few of [...]
Posted by Toni
What’s A Landing Page?
An important part of your web design …
Most corporate or company websites are designed to tell the world that a company exists, and to hope that visitors will see a match between their needs and the company’s offerings.
They’re often concerned with “branding” and you can see that because they use slogans and talk about themselves [...]
Posted by Toni
Need A Website Fast?
If you want to create a new website or blog for yourself , but struggle with the process of setting it all up – either because the tech side is outside of your skill set, or you just don’t have the time.
Check out this service offered by – Nick Usborne’s (web copywriter) son Thomas, at [...]
Posted by Toni
Web Designers
It’s rare to find a good web designer who understands direct marketing.
Both of these web designers have knowledge and insights into the principles of direct marketing. Which is why I would recommend either one of them to you.
First is Ben Hunt from Scratchmedia. Scratchmedia is based in the UK.
Ben Hunt has spoken at The System Seminar, which [...]
Posted by Toni
Terms & Vocabulary
Continuity: The means something that people are charged for regularly, typically monthly or quarterly. In the biz, we call this “continuity income” or recurring billing.
Newsletters are usually paid for monthly as are membership sites. The reason you see a lot of emphasis on continuity offers is it provides steady income and gives you a way [...]