Posted by Toni
Website Text Colour
“Never set your copy in reverse (white text on a black background), and never set it over a grey or coloured tint. The old school of art directors believed that these devices forced people to read the copy; we now know that they make reading physically impossible.”
Advertising legend David Ogilvy.
Posted by Toni
What’s A Landing Page?
An important part of your web design …
Most corporate or company websites are designed to tell the world that a company exists, and to hope that visitors will see a match between their needs and the company’s offerings.
They’re often concerned with “branding” and you can see that because they use slogans and talk about themselves [...]
Posted by Toni
Need A Website Fast?
If you want to create a new website or blog for yourself , but struggle with the process of setting it all up – either because the tech side is outside of your skill set, or you just don’t have the time.
Check out this service offered by – Nick Usborne’s (web copywriter) son Thomas, at [...]
Posted by Toni
Web Designers
It’s rare to find a good web designer who understands direct marketing.
Both of these web designers have knowledge and insights into the principles of direct marketing. Which is why I would recommend either one of them to you.
First is Ben Hunt from Scratchmedia. Scratchmedia is based in the UK.
Ben Hunt has spoken at The System Seminar, which [...]