Posted by Toni
Content Network Advertising Book
Another gem from Glenn Livingston … a FREE PDF download from an interview he did with David Szetela.
David Szetela, CEO of ClixMarketing.com is the author of Wiley’s upcoming “PPC in One Hour a Day”, as well as “Customers Now – Profiting from the New Frontier of Content Based Internet Advertising”.
David’s also the host of “PPC [...]
Posted by Toni
Content Network Advertising
Contextual advertising is a form of targeted advertising for advertisments appearing on websites or other media, such as content displayed in mobile browser.
The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
A contextual advertising system scans the text of a website for keywords and returns advertisements to [...]