Posted by Toni
Email Addiction
Email is addictive — I suffer from this addiction too!
Yep! Here’s another email … with a tip from Jag Foo a guest contributor on John Forde’s Copywriters Roundtable.
Are You a Slave to Your Email Inbox, Facebook or Twitter?
I did last night what I’d avoided for a week:
I checked my email.
All told, 689 messages was [...]
Posted by Toni
The Importance Of Autoresponders In Internet Marketing?
Internet Marketing and autoresponders essentially go hand-in-hand.
In today’s online business world, you simply cannot succeed at Internet marketing without the use of autoresponders. Autoresponders are used to achieve many of the marketing tasks that are essential to a successful online business.
Internet marketing can be very time consuming. Whether you do affiliate marketing or market your [...]
Posted by Toni
Build Interest With Autoresponder Messages
If you are using your autoresponder to sell a product or service, be thoughtful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase.
How [...]
Posted by Toni
Social Media Reality Check (again)
Social media is hot.
It’s also one of the hottest refuges for scammers and BS artists.
I recently made the mistake of doing some pro bono work for a good cause run by amateurs. (Long story and a mistake I will never repeat.)
Throughout the process, I’ve been told I have to meet with this social marketing expert [...]
Posted by Toni
A Cure Or Six For Creative Burnout
Walt Disney and Leonardo da Vinci used the same brainstorming technique, centuries apart — a way of organizing, rating, and ranking ideas on a board.
Hemingway got his creative juices flowing, it turns out, just by sharpening pencils.
Meanwhile, John Steinbeck did it by writing warm-up letters to his publisher. And Douglas Adams, the late great writer [...]
Posted by Toni
Which Multivariate Software Is Best?
The Conversion Rate Experts Team have launched a new website for the ultimate multivariate comparison.
If you’d like to know which multivariate testing software is best for you -
Continue reading about … Which Multivariate?
Posted by Toni
The Wall Street Journal
Here’s proof that — the pen is mightier than the sword.
This single mailing brought in an estimated 2 BILLION dollars in revenue.
This is the famous Wall Street Journal “Two Young Men …” letter that was written by freelancer Martin Conroy.
This letter was first sent out in 1974 and mailed continuously for over 25 years.
Here is The [...]
Posted by Toni
Analytics – Avinash Kaushik
Avinash Kaushik explains analytics better than most.
About Avinash Kaushik:
I am. . . .
The author of the recently published book Web analytics 2.0 and the best selling book Web analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya.)
The Analytics Evangelist for Google
(Data [...]
Posted by Toni
YouTube Optimisation Tip
Optimize Your Site With A Few YouTube Tips & Tricks
Optimizing a video to get the maximum amount of views on YouTube seems easy, but it can actually be a difficult task.
The service can’t “read” the content of a video (as opposed to search engines which can scan the content of a website), so YouTube relies [...]
Posted by Toni
YouTube Insights
Howie Schwartz keeps them coming …
Google announced through a YouTube video that they were working on a reporting solution for YouTube.
Tracy Chan, a product manager at YouTube, said in the video:
“Many people, users, content partners, and advertising partners have asked us for greater insight into the performance of their videos on YouTube…” “…That’s why my [...]