Posted by Toni
Email Addiction
Email is addictive — I suffer from this addiction too!
Yep! Here’s another email … with a tip from Jag Foo a guest contributor on John Forde’s Copywriters Roundtable.
Are You a Slave to Your Email Inbox, Facebook or Twitter?
I did last night what I’d avoided for a week:
I checked my email.
All told, 689 messages was [...]
Posted by Toni
A Cure Or Six For Creative Burnout
Walt Disney and Leonardo da Vinci used the same brainstorming technique, centuries apart — a way of organizing, rating, and ranking ideas on a board.
Hemingway got his creative juices flowing, it turns out, just by sharpening pencils.
Meanwhile, John Steinbeck did it by writing warm-up letters to his publisher. And Douglas Adams, the late great writer [...]
Posted by Toni
The Wall Street Journal
Here’s proof that — the pen is mightier than the sword.
This single mailing brought in an estimated 2 BILLION dollars in revenue.
This is the famous Wall Street Journal “Two Young Men …” letter that was written by freelancer Martin Conroy.
This letter was first sent out in 1974 and mailed continuously for over 25 years.
Here is The [...]
Posted by Toni
10 Part Letter Formula
I found this while on a Forum a while back – I would give credit to writer, but I don’t remember where I read it … sorry!
It’s a good basis for writing a sales page / letter.
I’ve been lurking for a while, and I thought I might contribute something that has helped me write several [...]
Posted by Toni
Copywriters Checklist
A veteran pilot would never dream of taking off without going over his or her pre-flight check list. And neither should you before driving traffic to your sales page.
So today, it’s back to basics, and a handy little checklist of copywriting essentials.
I invite you to print this page … grab a cup of what pleases [...]
Posted by Toni
Professional Copywriters
If you do not want to write your own copy, and you need a professional copywriter to discuss your writing project with.
These are the copywriters I would recommend. The choice you make in choosing a copywriter is going to depend on the scope of your work, your budget, the writers commitments and your time frame.
In no [...]
Posted by Toni
Web Copy Tip
Recommended to be read slowly …
In promulgating your esoteric cogitations your superficial sentimentalities and philosophical and psychological observations, you must beware of platitudinous ponderosity.
Let your conversational communications possess a verified conciseness, a concatenated consistency, a coescent cogency and a compact comprehensiveness.
In other words, speak plainly, briefly, truthfully, naturally, soberly and sensibly.
Say what you mean, mean [...]
Posted by Toni
Clarity Trumps Persuasion
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users’ experience.
Millions of [...]
Posted by Toni
Gary Halbert Swipe File
Gary Halbert is without doubt, one of the finest direct response copywriters that lived.
Jason Fladlien realised Gary’s talent for writing copy and created a swipe file of his famous ads.
This is what Jason did …
First I converted them into PDF documents.
And that was just the beginning.
Next I personally wrote a detailed analysis of 34 of [...]
Posted by Toni
Gary Halbert Letter
The Gary Halbert Letter … is the most read website on the Internet (because Gary says so) … go and read a master at his work. Today you would pay $1000’s for this type of writing education … the Gary Halbert Letter is FREE.
I started there, many years ago and still go back and read Gary’s [...]