Posted by Toni
Add To Cart Button Test
Here’s a tip from Ryan Deiss. A marketer, who is a master at list building and conversion testing.
A quick way to increase your website conversions 18% — is by changing just two words.
In this split-test, the only variable we changed was the text displayed on the order button itself.
This test is based on a scientifically [...]
Posted by Toni
Google Website Optimiser
Google’s Website Optimiser is a free testing and optimising tool.
Continue reading about … Google Website Optimiser
Other resources:
Website Evaluation
Add To Cart Button
Landing Page Optimisation
Posted by Toni
Landing Page Optimisation
Clarity Trumps Persuasion
How changing the first SEVEN seconds of user experience drove a 201% gain.
Here are my trusty research and testing friends — Marketing Experiments … doing what they do well.
I’ve just finished watching their latest web clinic on landing page conversion. And it’s another must read.
Clarity Trumps Persuasion is a 20 page downloadable report from [...]