Posted by Toni
JCPenny Wears Black Hat And Gets Penalised
SMEs warned to grill SEO managers after Google penalises JCPenney for using black hat techniques.
Tuesday, 15 February 2011 10:43
Patrick Stafford
American department store giant JCPenney severed ties with its SEO company after the firm engaged in a “black hat” SEO strategy that involved paying hundreds of sites to link back to JCPenney.com, according to a new [...]
Posted by Toni
Google Targets Spam-Laden Websites
This SMH story reaffirms that using the web to maket your products and services means offering GOOD quality content and information.
It’s not about the latest traffic getting fad of the month. It’s about giving the reader quality unique content and in return Google will reward people that provide a good user experience with higher search [...]
Posted by Toni
Fear As Google Revamps Search
John Mangan October 31, 2010
SMALL businesses around the globe are scrambling to maintain their online profiles after search giant Google changed its search algorithms.
Ewan Watt, the managing director of Melbourne search engine optimisation company ROI, said the revamp constituted the biggest change to Google’s algorithms in at least five years.
Watt warned that companies must revisit [...]
Posted by Toni
Google Instant
Introducing Google Instant
Overnight Google announced their new search feature — Google Instant.
Using Google Instant … multiple search results now appear as you type.
So there is no need to hit the enter button. Google’s new search feature will change the face of SEO for businesses and search engine optimisation providers.
Watch the video about Google Instant
Posted by Toni
Internet Advertising Industry Cracks $2 Billion Mark
Monday, 16 August 2010 11:31
New figures showing the Australian internet advertising industry has cracked the $2 billion barrier is yet another sign small businesses must pay more attention to online marketing, one industry expert believes.
The latest Interactive Advertising Bureau Online Expenditure Report, compiled in tandem with PricewaterhouseCoopers, reveals total online ad expenditure came to $2.04 [...]
Posted by Toni
The 2010 Social Networking Map
Following on from the infographic The Illustrated History Of Marketing.
Flowtown have been busy creating another infographic. Their newest infographic is The 2010 Social Networking Map that illustrates the social networking sites as countries and their population (user base.)
Like the Dead Sea — there is the land of Defunct Social Networks, the Sea of Personal Information [...]
Posted by Toni
The Illustrated History Of Marketing
Way way back in 10,000 BC. The stone age caveman drew primitive paintings on the cave walls. Funny how we’re still drawing on walls except in 2010 it’s a Facebook wall. Flowtown have created the excellent infographic below titled: The Illustrated History Of Marketing.
Continue Reading...Posted by Toni
Google Buys Facebook Widget Maker For $182 Million
Google takes the next step in its quest to build a social network, acquires Facebook widget maker for $US182 million.
Monday, 09 August 2010 10:29
Search giant Google has finally announced the acquisition of social networking services firm Slide, in a move analysts say is a clear indication the search giant will attempt to dethrone Facebook with [...]
Posted by Toni
The Times A-Changin!
Newsweek has published a graphic snap shot of our media habits and the digital revolution of the past 10 years.
From the growth of blogs, email marketing, Google searches, time spent online, downloads and book publishing.
You can see the media revolution here.
Posted by Toni
Facebook Notches Up 500 Million Members
Facebook notches up 500 million members … that’s eight per cent of world’s population.
More than 500 million people have joined the social networking site Facebook, the company’s founder has announced.
It means almost eight per cent of the world’s population use the tool to connect with friends, family and colleagues.
The ‘important milestone’ comes only months after [...]